Parallon provides revenue cycle management services for over 4,300 hospitals and physician practices in the US. To help their clients improve collection results,Parallon deploys multiple text-based payment reminder campaigns that touch thousands of patients each day.

Parallon was looking to offer patients a hassle-free way of clearing their balances,focusing on improving collection rates. They also wanted to enhance the efficacy of their campaigns with measurability and reduce agent-assisted transactions.